BRAND LAUNCHING SERVICE

BRAND | PRODUCT LAUNCHING SERVICE

We provide the 360-degree of services needed to successfully launch a brand/ product campaign in Vietnam. Our integrated customized campaigns are designed to entirely attain target consumer and accelerate sales.

What Can We Do
FOR ~~YOUR BRAND IN VIETNAM~~

We are experts in sales-oriented marketing and the leaders in brand and marketing integration. From lead generation, user acquisition and brand awareness to product launches and market expansion, we provide strategic counsel and best-in-class execution to support your consumer-facing launch objectives. Our all the post-campaign services needed to launch your brand

phase 1
phase 2
phase 3
phase 4

phase 1 : Launch Strategy

Market Research & Analysis
Customer Profile, Customer Journey
Positioning & Segmentation
Key Message Development And Phasing
Brand Indentity
Promotional Programs
Develop Sales Strategy And Forecasting
Multi-channel Approach Strategy
Intergrated Digital Campaign Planning

phase 2 : Merchandising Preparation

Brand Material Translation
Creative Design
Multi-channel Content Creation
Landing Page Development
Website & Ecommerces’ Shop-in-Shop Development
E-platforms Operation
Social Commerce Operation
Video Scripting And Production

phase 3 : Integrated Launch

Comprehensive Launch Campaigns Management
Traffic Performance Monitoring And Optimization To Deliver Best ROI
E-commerce Platform Advertising
Media Relations
Social Media
Influencer Marketing
Campaign Promotion Through Our Hot-NewTech Community, Including Our Massive Email Database and Vibrant Social Channels
Affiliate Marketing

phase 4 : Market Expansion

Go-to-market Strategy
Pre-sale / InDemand Marketing And Promotion
Retail Sales Channel Development
eCommerce Enabler
User Acquisition
SEO
Customer Relation Management
On-going PR And Marketing Activities

OUR ~~SUCCESSFULL CASE~~

From Zero to Hero Audio brand in VN

From SWEEDEN

Enter Vietnam Market

03
2019

ONLINE

OFFLINE

Defunc True TWS
Launching Campaign
Achievement:

1000 pcs sold out
in the first 10 days of campaign
on E-commerce Platforms

SOW:

Full E-commerce Service
Brand Launching Service

06
2019

The E-commerce
Biggest Mega-campaign
of the year on Lazada
Achievement:

Top 1 Audio brand on Mega day 12/12/2019

SOW:

Full E-commerce Service
Digital Performance Service

12/12
2019

Defunc True Go TWS
Launching Campaign
Achievement:

8000 pcs sold out

SOW:

Full E-commerce Service
Product Launching Service

01
2020

And many successful clients we proudly accompany with

Become our client

OUR COMPETI~~TIVENESS~~

STRONG LOCAL INSIGHT

Core team hailing from top E-commerce Platforms & Brand-side. Hence we know what works well in Vietnam & which model can be scaled up and synergized over short-term topline penetration & long-term business growth

DEDICATED

Urban City designates a dedicated team & tailors a unique solution for each brand to capture growth opportunities whenever possible

COMPREHENSIVE E-COMMERCE SOLUTIONS

Save your time, money & human resource with All-in-one solution by Urban City Regardless of your business size, We will be able to design solutions lead your Brand to success

TECH & DATA

We keep improving by using data analytics, BI from our technology and innovation team. We are oriented towards business results and take responsibility for your sales performance.

our DNA