BRAND | PRODUCT LAUNCHING SERVICE

We provide the 360-degree of services needed to successfully launch a brand/ product campaign in Vietnam. Our integrated customized campaigns are designed to entirely attain target consumer and accelerate sales.

What Can We Do
FOR YOUR BRAND IN VIETNAM

We are experts in sales-oriented marketing and the leaders in brand and marketing integration. From lead generation, user acquisition and brand awareness to product launches and market expansion, we provide strategic counsel and best-in-class execution to support your consumer-facing launch objectives. Our all the post-campaign services needed to launch your brand

  • phase 1
  • phase 2
  • phase 3
  • phase 4

phase 1 : Launch Strategy

  • Market Research & Analysis
  •  Customer Profile, Customer Journey
  •  Positioning & Segmentation
  • Key Message Development And Phasing
  • Brand Indentity
  • Promotional Programs
  • Develop Sales Strategy And Forecasting
  • Multi-channel Approach Strategy
  • Intergrated Digital Campaign Planning

phase 2 : Merchandising Preparation

  • Brand Material Translation
  • Creative Design
  • Multi-channel Content Creation
  • Landing Page Development
  • Website & Ecommerces’ Shop-in-Shop Development
  • E-platforms Operation
  • Social Commerce Operation
  • Video Scripting And Production

phase 3 : Integrated Launch

  • Comprehensive Launch Campaigns Management
  • Traffic Performance Monitoring And Optimization To Deliver Best ROI
  • E-commerce Platform Advertising
  • Media Relations
  • Social Media
  • Influencer Marketing
  • Campaign Promotion Through Our Hot-NewTech Community, Including Our Massive Email Database and Vibrant Social Channels
  • Affiliate Marketing

phase 4 : Market Expansion

  • Go-to-market Strategy
  • Pre-sale / InDemand Marketing And Promotion
  • Retail Sales Channel Development
  • eCommerce Enabler
  • User Acquisition
  • SEO
  • Customer Relation Management
  • On-going PR And Marketing Activities

OUR SUCCESSFULL CASE

From Zero to Hero Audio brand in VN

From SWEEDEN

Enter Vietnam Market

  • 03
  • 2019

ONLINE

OFFLINE

Defunc True TWS
Launching Campaign
Achievement:

1000 pcs sold out
in the first 10 days of campaign
on E-commerce Platforms

SOW:

Full E-commerce Service
Brand Launching Service

  • 06
  • 2019

The E-commerce
Biggest Mega-campaign
of the year on Lazada
Achievement:

Top 1 Audio brand on Mega day 12/12/2019

SOW:

Full E-commerce Service
Digital Performance Service

  • 12/12
  • 2019

Defunc True Go TWS
Launching Campaign
Achievement:

8000 pcs sold out

SOW:

Full E-commerce Service
Product Launching Service

  • 01
  • 2020

And many successful clients we proudly accompany with

OUR COMPETITIVENESS

STRONG LOCAL INSIGHT

Core team hailing from top E-commerce Platforms & Brand-side. Hence we know what works well in Vietnam & which model can be scaled up and synergized over short-term topline penetration & long-term business growth

DEDICATED

Urban City designates a dedicated team & tailors a unique solution for each brand to capture growth opportunities whenever possible

COMPREHENSIVE E-COMMERCE SOLUTIONS

Save your time, money & human resource with All-in-one solution by Urban City Regardless of your business size, We will be able to design solutions lead your Brand to success

TECH & DATA

We keep improving by using data analytics, BI from our technology and innovation team. We are oriented towards business results and take responsibility for your sales performance.

our DNA

Customers First

We always set ourselves as your in-house team aiming at the most comprehensive and effective solutions for growth

Results-oriented

We’re not here to spend time with some fancy words, but let data and your brand growth metrics represent it all

Flexible

Urban City designates a dedicated team & tailors a unique solution for each brand to capture growth opportunities whenever possible

Integrity

We work with integrity in everything we do, and embody our principles when working with customers, partners and colleagues

Get our Proposal